Author Archive Kashif Zia

ByKashif Zia

Why You Should Have a Website

Why should I have a website? That is the question most small business owners have in their mind.

  • Just give it a thought, if you wanted to buy a new laptop or mobile phone what would you do?
    Get outside in freezing cold or hot weather and make several stops to find the best seller in town.
  •  Fire up your browser do a quick google search look for reviews and find the best retailer with highest positive reviews and just land on his store saving hours of effort.

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ByKashif Zia

Social Media: Jugular Vein of Digital Marketing

Social media is an extremely powerful marketing tool that can help push your business to success. Here are some of the things you need to know to make it work to your advantage.

What is social media?

The use of web-based and mobile technologies to turn communication into interactive dialogue. Simply put, social media marketing is creating and maintaining customer relationships using the internet.

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ByKashif Zia

How people see your website

Build a website that will attract visitors

Billions of websites and more than two billions of users, it is very difficult to design a website that will grab visitor attention. For those who plan to either jump-start or redesign a website, here are several useful stats that they should take into consideration before starting the whole process.

The power of digital influence

  • 89 percent of customers search the web before making a purchase
  • 60 percent of people go to the brand or product website to find relevant information about it.
  • 75 percent of users admit they decide on a company’s credibility based on its website’s design.

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ByKashif Zia

The rumors for Windows 10 Mobile release in December seems to be true

The rumors for Windows 10 Mobile release in December seems to be true.

The rumors for Windows 10 Mobile release in December seems to be true as Microsoft released new Windows 10 Mobiles Insider Build.
Build 10586 is a minor update over the previous build, that makes solid indication that we are on pace for the rumored Windows 10 Mobile unveiling in December.

Gabe Aul, Vice President of the Windows engineering team, teased the new Insider Build earlier today in a response to a question posed by one of his Twitter followers about today’s “Build forecast.” Read More

ByKashif Zia

Facebooks new tools for its humanitarian efforts

Facebooks new tools rolled out offerings nonprofits with the debut of two new features

After Paris attacks on Friday and a suicide bombing in Nigeria on Tuesday, social networking site Facebook is bolstering its humanitarian outreach efforts with new tools.

On Wednesday, Facebook rolled out offerings for nonprofits with the debut of two new features, a fundraising campaign tracker and a simplified Donate button.
The new fundraising campaign tool essentially builds analytics into the Facebook Page settings of eligible organizations. Nonprofits can launch long-term, themed, and specialized fundraising campaigns, set specific milestones for those campaigns, and visually track how much money’s been put towards those milestones and the total goal. The improved Donate button is more singular in its purpose: it lets users contribute to causes directly from their News Feeds via PayPal, a credit card, or debit card.
Facebook’s not rolling out the new fundraising tools broadly yet. To test their efficacy, it’s partnered with Mercy Corps, the National MS Society, the World Wildlife Fund and 37 other organizations for a several-week soft launch period. A Facebook spokesperson said that the tools will expand outside the US sometime next year.

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The impetus for the tools was “improving [the volume of] giving,” said Naomi Gleit, Facebook vice president of product management, in an interview with Mercury News. “What we really think this can improve is retail giving, which is sort of spontaneous giving,” The goal, he said, is to encourage gifting of “smaller amounts” by “people who happened to be inspired by their friends.”
The new donation tools aren’t Facebook’s first attempt at formalizing the sort of philanthropic drives that have taken place on social media over the past several years. It rolled out a Donate button in 2013, and improved the button in August with more flexible options for ad and Pages placement. The newest iteration of the button, the version launching today, integrates on-site payment, allowing users to complete contributions on Facebook. But donating via Facebook requires associating a payment method with your Facebook account, a requirement that some critics argue points to an e-commerce motivation. And while fundraising is free for organizations now, The Verge reports that Facebook will begin charging a small fee in the coming weeks.
Facebook says it’s restricting eligibility for the tools to United States-based 501(c)3 organizations right now, but those applying for consideration in future rounds of testing can sign up at the network’s dedicated donation site.

Source: Digital Trends

ByKashif Zia

iPad Pro is all set to go

1 copyThe giant Apple’s iPad Pro is here.

It is an inch longer than a letter size paper sheet with a 12.9-inch diagonal display. The Pro is a bit heavier than current models, but not that much to cause problem. Here are some features for the iPad Pro.

iPad Pro is a life saver for some but not for everyone

The Pro is for those who need the larger screen, including people who write, build spreadsheets or edit graphics and video rather than primarily reading or playing games. These are people who might otherwise be lugging around a laptop. If you’re using a tablet just to watch Netflix, the Pro might be overkill, though movies and TV shows look and sound nicer.

It is a Tablet not the Laptop

For writing, the Pro features Microsoft Word and Apple’s Pages. But do you need a tablet for that? The desktop version of both apps can do far more, including keeping multiple documents open at once. The Pro is more for those times you want to leave the laptop behind, but might still need to write an email or touch up a report. The physical keyboard makes all that faster.

Where the Pro has the potential to excel is with artistic apps. Doodling, sketching and painting work better with fingers and a stylus than with a keyboard and trackpad. But apps on tablets have streamlined features designed to let you complete specific tasks quickly. More advanced features require a PC.

The iPad lacks a USB port, though you can buy an adapter. And it’s designed for one user. Many other tablets and laptops support profiles, so many people can share a device with separate settings and even restrictions for children.

A bigger screen is not always better

The Pro has plenty of screen space to work with — nearly two standard-size iPads side by side. Photos, video and magazines come to life on the larger screen.

But in other respects the Pro doesn’t make the most of the extra space. You can’t, for instance, display more apps on the home screen. And when you open apps, often enough they’re just blown up to fit the larger screen.

That’s not universally true, and it’s bound to change as software developers update their apps. The collaboration app Slack, for instance, creates a new column with menu options on the Pro. But for now such apps are more the exception than the rule.

You will need keyboard and stylus

Although they’ll push up the cost, you’ll want to buy the Apple Pencil and a physical keyboard. Many of the Pro’s unique characteristics require one or both. Otherwise, you’re effectively buying a crippled device that’s capable of so much more with the right tools.

Apple’s Smart Keyboard serves as both a cover when stowing the iPad and a kickstand when using it, though you can’t adjust the angle. Typing is much easier with a real keyboard, and having it restores many shortcuts common on Macs, such as command-C for copy. The keys don’t feel as natural as they do on a laptop, but that could simply take more than a few hours of testing to get used to. One nice touch: The keys are completely sealed, in case you spill a drink on it.

The stylus, meanwhile, resembles a digital pencil that, for instance, can do shading when held at an angle. (Most draw only with the tip.) One neat trick: Hold two fingers on the Notes app to unveil a ruler, and use the pencil to draw a straight line.

How the Pro stacks up to other pros

Microsoft’s Surface Pro comes closer to being a laptop replacement, particularly with a new keyboard cover that’s studier and feels more natural on the lap. It runs standard Windows 10 apps and displays many windows at once, not just two. On the other hand, not all of those apps are designed with touch controls in mind, something that’s fundamental to tablets.

Another alternative is Apple’s “new” MacBook laptop — the minimalist model released in March, without Air or Pro in the name. It doesn’t have a detachable keyboard, but the overall unit is light and thin, more like a tablet than a laptop.

Generally speaking, the Pro is designed primarily to extend the iPad’s touch-optimized experience to office use; as part of that compromise, it just can’t do everything a Mac can. So you can be disappointed and consider it a laptop-wannabe — or you can look on the bright side and think of the Pro as a giant iPad with benefits.

ByKashif Zia

SEO Principles worth remembering

SEO Principles worth remembering

Search engines like Google, Bing and Yahoo tend to change their algorithms time to time to make searches more user friendly and meaningful. To keep the site up to date with search engine we must keep ourselves in contact with search engines updates.

Here we think these principles are the basics of SEO and we should remember it all the time no matter how evolved the industry is. Read More

ByKashif Zia

Web developer islamabad Muhammad Ali Technologies

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Muhammad Ali Technologies is a growing web design agency in Islamabad working with overseas individuals and web design firms and companies. These would be existing companies who may benefit by partly or completely outsourcing their web design projects to us. We are also looking for individuals who may have a flair for marketing but do not have much experience in the field of web design, they can benefit by taking advantage of our experience and expertise in this field. We can help them by providing guidance and consultancy in day to day running of their business as well. You may also be a small setup lacking the professional skills necessary to create quality websites that your clients want.

The focus here is on quality and timeframe and not on volume. We are only looking for service providers who themselves strive to offer quality rather than offer services at cheap prices. We are looking for long term meaningful partnerships where both parties stand to gain from each other.

Majority of our work involve Web Design with WordPress Content Management System (CMS). We would like to explore this area initially. These type of projects are simple, easy to implement, and has a quick turnaround time; which is beneficial for both parties.

Most of our clients today are from Australia, UK, USA and different parts of Europe. We are also providing web developing in Islamabad. We already have a few companies that outsource to us on a regular basis from these regions. A major chunk of our client base today are direct clients from Australia, UK, USA, and Europe. We would like to find more Outsourcing Partners to form meaningful mutually beneficial partnerships on a long term basis.

If you think you would like to explore the idea of working with us, you are most welcome to contact us. We would love to hear from you.