Billions of websites and more than two billions of users, it is very difficult to design a website that will grab visitor attention. For those who plan to either jump-start or redesign a website, here are several useful stats that they should take into consideration before starting the whole process.
You have only 17/50 milliseconds to attract your customer. This is the time needed for a person to decide whether he or she finds your website appealing. 100/400 milliseconds is an average length of a blink of an eye.
2.6 seconds is the time needed to a user’s eye to land on the websites area that influences his or her first impression.
Google Research Blog recommends making a subtle balance between the two:
Visual complexity and prototypicality
“Designs that contradict what users typically expect of a website may hurt users first impression and damage their expectations.” Google says.
Contrary to the views that most content should be placed above the fold. People are actually very comfortable with scrolling
Mobility is dictating the trends in website design too